Celebrating the legendary history, culture, people & places of the South Bay

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Left Coast Legends hereby acknowledges
Vans
a South Bay Legend in
Brands
Established: March 16, 1966      Hometown: South Bay
HIGHLIGHTS

Vans (originally called the Van Doren Rubber Company) is an American apparel, accessories, and skateboarding shoes brand, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the brand was the primary sponsor of the annual Warped Tour music festival.

The original Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren, son of then-President and co-owner James Van Doren, at age 13; Mark’s design was a stencil, allowing the logo to be spray-painted onto his skateboards. The design was incorporated into the heel tab on Style 95, an early Vans skateboard shoe. Mark’s interest in skateboarding is what led Vans to manufacture skateboarding shoes.

Vans reached its nationwide popularity when, in 1982, Sean Penn wore a pair of Vans checkerboard slip-ons as character Jeff Spicoli in Fast Times at Ridgemont High.

The Major League Baseball pitcher Michael Lorenzen grew up skateboarding with Vans. As of 2023, he plays baseball wearing customized Vans UltraRange Exos with cleats, rather than traditional baseball shoes. On August 9, 2023, Lorenzen became the first pitcher to throw a no-hitter in Vans; the Vans will be displayed in the National Baseball Hall of Fame.