Our Story

With over 170 years of collective experience, we are born, bred and bleed South Bay. Our team shares a passion for the South Bay and are excited to share it with the world.

Our mission is to tell the story of the South Bay, celebrate its culture, people and contributions, past and present, while giving back to the wonderful organizations that support our family, friends and neighbors in this epic community.

A foundation of giving

Through our social media, our products, and the events we either create or support, we leverage our reach to nurture the pride in our South Bay and support those who are supporting others.

Throughout our lineup of products, you will find that we have aligned with organizations throughout the South Bay to share a portion of the proceeds on each sale. This enables us to create products that benefit our legendary customers and the communities they live in.

As an organization focused on minimizing our footprints (except those we leave in the sand), we support the ideals of Conscious Consumerism, a lifestyle and attitude that involves making thoughtful organizational decisions to consume less and prioritize sustainability. We leverage eco-friendly products and practices to positively impact society.

Collaborate with us

Interested in learning more? We would love the opportunity to connect.